That is, as long as the marketing campaign for a movie isn't deceptive.
You see, Hollywood has a really nasty habit of lying to you. It's true, and I think it's a big problem that is the causation of why so many unique films bomb: They don't know how to market weird stuff.
The problem is that in a trailer, a feature length film has got to be condensed into a fine, chewable paste for the consumption of the lowest common denominator. There can't be any kind of idea that takes more than 5 seconds to convey, be understood, and absorbed by the viewers. That's why trailers are loud, obnoxious, and filled with poo jokes. They also love giving away scares or surprises or even the entire ending of the damn film, all in an effort to say "Look! Look how much stuff happens in this movie! It's got action! It's scary! Look, here's every scare in the entire film!"
The reason they do this, of course, is so that you know the scare is coming, which naturally makes it more effective.
::sigh::
You ever get the feeling it's this guy making all the movie trailers?
Back on point though, this same formula that has been in place ever since they started making previews for movies is a big problem as to why certain films can come off as completely different than what you end up getting. Remember that debacle with "Drive," where that lady actually had the brass to sue the filmmakers because the trailer was too deceptive, and instead of getting a "Fast and The Furious" clone like she wanted, she got an artsy exploitation flick? Well, as stupid as that is, she's got a point. The trailer was insanely deceptive. But at the same time, I have no idea how you'd make a traditional trailer for "Drive" and really convey what you'd be getting.
Actually, I'm pretty sure I could have made a better one, but that's beside the point.
This brings us to "ParaNorman." I was indescribably excited when I first saw the trailer for this film, and saw that it included some of the talent from "Coraline," a movie I considered the best film I saw in 2009. And the trailer for "ParaNorman" started off really well with a creepy atmosphere and gorgeous stop-motion animation, and I was loving it. And then the trailer kept going, and getting worse and worse as it went, because it just looked so...generic. After the awesomeness that was "Coraline," this looked like a huge downgrade. And I was just bummed out by it.
But I finally forced myself to see it, and man, am I glad that I did. In another case where I happily discovered that it was simply a matter of a movie being too good for its trailer, "ParaNorman" ended up surprisingly being one of the best films I've seen this year. Not only was it a gorgeous example of an all but forgotten style of animation, a charming homage to the horror genre, and genuinely funny, but it was reminiscent of kid's movies from back in the day that were objectively good. And while that last one would have made it far worth seeing, it's the other things that just put it over the top to make it something really special.
Have I mentioned it's pretty?
The plot of "ParaNorman" is that Norman is a young boy who can see and talk to ghosts. He sees them all time, and isn't disturbed by it in the least, which is probably why he loves horror films. Of course, due to this he is ostracized at school and is a total outcast. Soon, however, he finds out about a 200 year old curse that he must become the keeper of, to prevent a witch from raising the dead. All of this culminates in a single night of zombies, mobs, and a whole lot of chaos.
I must admit that from the very opening credits, "ParaNorman" had its hooks in me completely. The opening titles are presented in 4:3 ratio, grainy, crappy audio goodness as a parody of grindhouse movies and gory exploitation films begins. As bad acting, cheesy makeup and boom mics in the shot occur in a very funny scene, we pull out to see our main character Norman watching them in his living room with his Grandma. She asks him, "What's happening now, dear?" Norman casually says, "The zombie is eating her brains." She then just as casually replies "Oh. Well that's not very nice."
Then as he goes into the kitchen, and his parents ask him what he's doing. He says he's watching a movie with Grandma. His parents then remind him his Grandma is dead, and that he's got to stop doing that.
Oh. OH! Oh, wow...
What a fantastic and unashamedly dark way to open a film. They don't make kids movies like that anymore. When was the last time a movie marketed towards kids confronted death in such a laid back manner? It was really refreshing to see a movie that was not afraid to go where it is generally taboo to go. Of course, I've never specifically heard if "a corpse licking someone" is considered a social faux-pas, because that happens too, but I'll just assume that it is.
In fact, as the movie goes on, there are more and more shockingly dark things the movie ended up doing which ended up being quite moving and had some great impact. In particular was the scene where the facts of the witch's death hundreds of years ago come to light, and we discover the origin of the curse. There is a reveal in that scene which is genuinely shocking and horribly tragic. I had to pick my jaw out of my lap at that point. Bravo to the film for having guts, because it paid off big time, and really helped hammer home the message of the film, which is "If you hurt those who have hurt you, you end up being just as bad as they are."
Without that great tragedy, that message would have fallen flat, because the pure rage the witch needed to have would have felt disingenuous. And as a result, when the witch is faced with forgiving those who wronged her, the power of that comes through just that much stronger. It's actually quite sad, but also very beautiful.
Also, it's a really intense, creepy, absolutely gorgeous looking scene.
Norman is voiced by one of my favorite young actors, Kodi Smit-McPhee, who is an absolute monster on the screen, and has floored me with his performances twice before, once in "The Road," which he could have gotten an Oscar nomination for, and again in "Let Me In." He reminds me of Max Records a bit, actually, because they are both scary good. And while it was a shame to not see his very expressive face, he along with everyone else in "ParaNorman" did a fantastic job voicing their characters.
Also in the cast were Christopher Mintz-Plasse and Casey Affleck, who added some of the best comedic moments, but I was more excited about Bernard Hill (King Theoden from "Lord of The Rings"), John Goodman, Anna Kendrick and finally Jodelle Ferland, another amazing young actress who was a revelation in Terry Gilliam's superb "Tideland." This is some hardcore talent going on here. And also there was Leslie Mann if you care about that kind of thing.
Comparisons to "Coraline" are inevitable, and although I liked "Coraline" more than "ParaNorman," the amount of pure enjoyment was essentially equal for different reasons. "Coraline" I loved for the story and atmosphere, while "ParaNorman" I loved for the humor and homage to horror films, and they would actually be an amazing double feature with each other, because they both are films that are not afraid to get a bit dark, and threat kids like adults. It's just so wonderful to get a slice of uniqueness in a movie theater when we are all so used to the same recycled crap.
SHOW ME YOUR WAR FACE!!!
I said earlier that "ParaNorman" was a dark film, and yes, it's true. It's rated PG, but it's a hard PG. There are some things in "ParaNorman" that I've heard some people get upset over, and yeah there's some admittedly creepy and surprisingly intense moments to be found, but if I may be so bold, that's exactly why I loved this film. It is a movie made just as much for adults as children, and in the end, that is what will give it staying power. It's the rare film that a parent can enjoy just as much as a kid which should be the definition of a "family film." If it's brain-dead crap like "The Smurfs" or "Mr. Popper's Penguins," and only the kid is enjoying it while the adults just want someone to drill a hole in their head to just make it stop, then it's not a family movie, is it?
But honestly, if your kid can't handle it, maybe you should have done your homework and realized it was a movie about witches and zombies before taking them to see the movie. Read a review of it. Or maybe read the ratings reasons which are made very accessible from numerous sources, including the poster, at the ticket counter, and online. The search would take 4 seconds. In the age of the internet, going into a movie blind like that is so easy to avoid that there's really not much of an excuse.
Meanwhile, this adult is going to sit back and enjoy the hell out of a movie that includes homages to Z-grade Claudio Fragasso schlock, has a "Scooby-Doo" style vibe, actually makes me laugh out loud through the whole thing, and also has a reference to "Manos: The Hands of Fate." That sounds like my kind of movie. And I'm going to enjoy it a lot.
THE BOTTOM LINE - "ParaNorman" is fantastic. The last movie that I had this kind of reaction to was "The Muppets" last year. Both that film and "ParaNorman" were able to hold me in a constant state of awe, wonder, and perpetual smiles. The story was fun and mysterious, the tone was dark and went to surprisingly dark places, the characters were alive and loveable, the look was gorgeous, and the references just felt like they were tailor-made for me. This is making my Top Ten of 2012, I can almost guarantee. Highly Recommended. Seriously, you need to see it.
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